I’ve read many articles about effective ways to land a job in these uncertain economic times. After organizing, attending and participating in job fairs as well as hosting Career Expos, I want to outline a tutorial of some of the most effective and modernized tools to gain employment for job seekers.
Create a Self-Marketing Plan
To start your job search process, it is important to create a self-marketing plan. Just like starting a new business, you need to determine your target audience, identify your unique attributes and selling points and look for effective ways to promote yourself by delivering a powerful proposition. Located below are a few tips on how to effectively market yourself to potential employers:
Post your resume to general and niche job sites that are targeted to your industry or location. Consider a resume distribution service to more efficiently target key employers and improve your chance of getting noticed.
- Let People Know You Are Looking –
Reach out to new and former contacts to inform them you are searching for a new career. The more people who know you are looking for a job, the better chance of finding a great job opportunity.
Create an online career portfolio that incorporates your resume and other relevant career-related information to distinguish yourself from other candidates. For example, although most companies have their own source, you can prove to potential employers that you are serious about your job search by getting a background check, which will save them valuable time and money.
- Create a Unique Brand Identity –
Identify your strengths and capabilities that distinguish you from other candidates, and then communicate these attributes to potential employers in verbal and written correspondence. Reinforce your unique selling point throughout your job search to convey the value you will bring to each organization. It’s OK to customize your message based upon your audience.
- Attend Networking Events –
Join industry associations and attend career fairs to build connections and network. These events allow you to interact with professionals who may have a job opening in their company, or are aware of a job through their network of contacts. Networking is a powerful marketing tool.
- Protect Your Reputation –
Review any social sites that you have subscribed to, in order to be sure that you are presenting yourself in a positive manner. Some employers will review these sites and you will want to make a good impression. It’s important to protect your online reputation.
Get Noticed by More Employers
When searching for a job, it is important to post your resume on as many relevant job sites as possible. Resume distribution services allow you to instantly post your resume and job requirements to many well-known job boards, saving you hours of research and time. You can take advantage of this service by completing a simple online form, and within hours, millions of employers will have access to your resume.
And also, don’t forget to set-up or modify your job alerts and take advantage of some career resources that will allow you to better market yourself to potential employers.
As you begin to market yourself, it is the perfect time to start improving your interviewing skills. Start by having faith and belief in yourself, but know how to illustrate that confidence in a professional manner.
My next blog will discuss helpful tips to make a great impression when meeting and/or interviewing with potential employers, so stay tuned….